Felicia Werk

My Blogs & Interviews
Reinventing Performance Management: Beyond the Carrot and Stick
Join us as Hanns-Christian and Felicia from ten23 health share their perspectives on the limitations of
conventional performance management strategies and offer actionable strategies for creating a
more human-centric approach. Move beyond the "carrot and stick" mindset and discover new ways to foster
an environment of genuine growth and accountability.
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​​​​Über Karriere in Grossunternehmen, die Pharma-Branche und ​Feedback-Strategien mit Felicia Werk / Posten | Feed | LinkedIn
We caught up with Felicia, founder of Equestria Coaching, for an interview.
Felicia has had an impressive career in the pharmaceutical industry,
holding various roles in communications, business development and HR.
She shares her valuable tips on successfully navigating large corporations,
the importance of feedback and the importance of networking.
Three things you will learn in this blog:
>>> How to recognize your personal passion for human development and use it purposefully in your career.
>>> What role feedback and continuous learning play in professional development and how you can use them in your career.
>>> How to communicate effectively with your network and convincingly present your strengths to achieve career goals.
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Coaching als Lösungsansatz | hrtoday.ch
HR Today Nr. 12/2021: Afterwork
Coaching als Lösungsansatz
Felicia Werk, Global HR Change & Transformation Lead Bayer Consumer Health, über privates und berufliches.
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​„Wenn die Zukunft uns nicht überraschen soll, überraschen wir eben die Zukunft.“ - brand eins online
Brandeins Interview zum Kooperationsprojekt mit Accenture
My Story
My passion is working with people and I believe in authentic deep connections. Being connected means to me to being connected to myself, others and the environment; sustainability is an important value in my life and I want my work to be sustainable for people just as well as for the environment.
I am a loving wife and mother of two kids and passionate horse-back rider. Horses are for me a symbol of freedom and a wild untamed part of my myself. Horses drove my personal development tremendously – they taught me clear body language from my childhood on. They are always reflecting my inner state, they continuously drive my development and my ability to be in the here and now. Due to my mind-altering experiences with horses I also leverage them in horse-supported Coachings. It felt just logical to call my company "Equestria-Coaching" - Providing the magic Wand to unleash Potential.
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My Methods
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Profile Dynamics®
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Transactional Analysis
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Non Violent Communication
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Systemic Constellations
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Inner Development Goals
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Horse Supported Coaching
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Loop Approach
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My professional Experience
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20 years of experience in the pharmaceutical industry – in global matrix organizations as well as start-up/scale-up; in global headquarters as well as local productions sites
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HR Expert in Coaching, Recruiting, Executive management, Personnel & Organizational Development
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People Leader in Human Resources, Strategy & Portfolio Management as well as Business Development
My Philosophy
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There is no “one single truth”– just different perceptions and perception is reality.
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Every behavior is “psycho logic” – it makes (or once made) sense from a certain point of view or in a certain environment. Therefore if you want to change, it helps to change your point of view or your environment, but not who you are.
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Guilt is an unhelpful social construction. In life, especially in conflicts, no one is guilty or free of guilt.
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My Educational Background
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Master of Business Administration - Edinburgh Business School, Heriott Watt University (UK)
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Master of Psychology - University of Trier (Germany) / University of Tennessee Knoxville (USA)
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My Certified Background as Trainer & Coach
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Systemic Coach, Therapist & Consultant (Heidelberger Institute for Systemic Research, Germany)
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ProLeading Trainer (incl. Certificate of the Schweizer Verband für Erwachsenenbildung SVEB) (Queensranch Academy AG)
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Certified Profile Dynamics Consultant - Individual & Team Profiles (Profile Dynamics)
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Curriculum of Systemic Organisational Development (Consulting Group Neuwaldegg)
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Trainer for Leadership Development (University of Trier in Cooperation with the management consultancy Develoop)
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Storytelling in Leadership & Communication (Eightangles)
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DISG-Trainer (Certification through the Persolog-Academy)
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SOAR-Program (Supervisors: The Organization, Achievement, and Responsibilities) (University of Tennessee, USA)
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My Certified Background in New Ways of Working
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Certified New Ways of Working Coach - “Loop Fellow” (The Dive)
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Scrum – Agile Project Management (Wiba Consulting)
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IMD Digital Diploma (International Institute for Management Development)
My Certified Background in Strategy & Project Management
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Certified PMP - Project Management Professional (Project Management Institute)
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Managing Project Managers (amontis Consulting)
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Hoshin Kanri – Strategy Deployment (Management Circle)
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Project-Portfoliomanagement (amontis Consulting)
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My Profile Dynamics®







My Network
If you want to go fast - go alone. If you want to go far - go together. (African Proverb)

Eylem and I jointly offer everything needed to connect female talents with matching roles/organizations as well as identify, develop and promote female talents inside organizations. Join the network as talent or as organization!

Hanh and I share the passion of working with Profile Dynamics® to leverage the diversity in teams through understanding and inclusion. If you are looking for a team in facilitating your workshop Let us know!

You are looking for a way to implement New Ways of Working that has been proven to be successful around the world? As a Loop Fellow I am not only certified in this approach but also connected to other consultants to team up for larger projects and events.
Get in Touch
Equestria-Coaching​
Inzlingertrasse 238
4125 Riehen
+41 (76) 48 25 883
+49 (170) 55 67 944